Marketing Terms & Frameworks - Marketing Glossary

B2B (Business to Business) refers to commercial transactions, relationships, and marketing efforts between two or more companies, rather than between a company and an individual consumer.

B2C (Business to Consumer) is a business model where companies sell products or services directly to individual consumers for personal use, driven by emotion and brand.

BANT is a sales qualification framework used to identify and qualify leads based on Budget, Authority, Need, and Timeline. Learn how to use it to focus sales efforts.

A benefit is the positive outcome or value a customer gains from a product. Learn the crucial difference between features and benefits to create powerful marketing.

A blog is an online journal or informational website displaying content in reverse chronological order. Blogging is a core component of content marketing used to drive traffic.

The Bottom-of-the-Funnel (BOFU) is the final stage of the customer journey where qualified leads are ready to make a purchase. Learn how to convert them into customers.

Bounce rate is a web analytics metric measuring the percentage of visitors who land on a page and leave without taking any further action, signaling potential issues with content or UX.

A universal character type that represents your brand personality, helping you create consistent messaging and emotional connections with your audience.

The visible elements of your brand that create recognition and differentiation, including logo, colors, typography, and visual style.

The distinct personality and tone your brand uses in all communications, ensuring consistent messaging across all touchpoints.