What you'll get - A full competitor report — not just a score
Every analysis is generated from real data: your website, your competitor's website, their messaging, offers and SEO footprint. Here's what's inside.
Competitive Landscape Summary
A plain-English overview of who your real competitors are, how they position themselves, and where the white space lives.
SWOT for every competitor
Strengths, Weaknesses, Opportunities and Threats — generated for each competitor based on their actual website and offering.
Differentiation notes
Concrete angles you can use to stand out: positioning gaps, messaging weaknesses and offer opportunities your competitors are missing.
Messaging & offer breakdown
See the headlines, value propositions, pricing structures and proof points your competitors lean on — side by side.
SEO & keyword footprint
A snapshot of which keywords competitors target, where they rank, and where you can outflank them.
AI recommendations
Each section ends with prioritized, AI-generated next actions so you know what to actually do with the report.
How it works - From URL to full SWOT in 3 steps
- 1
Enter your website
Drop your URL and (optionally) one competitor. That's it — no questionnaires.
- 2
Our AI does the research
We crawl both sites, analyze positioning, offers, messaging and SEO, and run them through our brand-strategy framework.
- 3
Get your free report
Receive a shareable competitor report with SWOT, landscape summary and differentiation notes — typically in under 5 minutes.
This is exactly what you'll get
Look at a live example before you run your own.
View sample reportWhy it's free - Why we give this away
Branding 5 is the AI brand-strategy platform behind 2,000+ brands. The free competitor analysis is a small slice of what we generate inside our full reports — we're betting you'll love it enough to come back for the full brand strategy. No spam, no upsell wall in the middle of your report.
No credit card
Sign up with an email and run your analysis. That's it.
Real data, not fluff
Every report is generated from your competitor's actual website — not a generic LLM summary.
Shareable with your team
Get a shareable link you can drop in Slack, Notion, or a board deck.
FAQ - Free competitor analysis — FAQs
Quick answers about the free tool.







