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Free AI Brand Check

Upload any asset — image, copy or PDF — and get a 0–100 brand-alignment score across 7 dimensions. Powered by our own brand-embedding model, not generic LLM guesses.

Dan ⚡️sandra djajicYossi SegevPhilipp Keller - backl.ioDmytro KrasunFlorian VatesStefcodesRafal
2k+

Trusted by 2036+ founders, marketers and agencies

NewBrand Check

Know if your marketing is actually on‑brand

Upload any asset — images, copy, PDFs — and Brand Check scores it against your brand on 7 dimensions. Powered by our own vector‑embedding model, grounded in peer‑reviewed brand‑alignment research — so every score reflects real semantic analysis, not LLM hallucinations.

  • 7 dimensions scored 0–100, with reasoning for every score
  • Coverage metric shows which brand pillars your asset skips
  • Works on images, marketing copy, and brand PDFs
  • Custom embeddings + brand‑name stripping cancel out LLM bias
app.branding5.com / brand-check

Brand Alignment Analysis

Exceptional alignment. Strong on identity, mission, and voice — with a minor gap around long‑term vision.

86/ 100
ExcellentOverall brand alignment
Brand Values77
Brand Mission90
Brand Vision72
ICP Fit89
Brand Identity91
Voice & Tone90
75–100 Excellent50–74 Good25–49 Weak0–24 Misaligned

What you'll get - A real brand-alignment score — not a vibe check

Every brand check is generated from your actual brand foundation (values, mission, vision, ICP, identity, voice) and the asset you upload. Here's what's inside.

  • 0–100 alignment score

    An overall score plus 7 dimension scores so you know exactly how on-brand the asset is.

  • 7 brand dimensions

    Brand Values, Mission, Vision, ICP Fit, Brand Identity, Voice & Tone — each scored independently with reasoning.

  • Coverage map

    See which brand pillars your asset hits and which ones it skips entirely.

  • Works on any asset

    Upload images, marketing copy, ad creatives, landing-page screenshots or full brand PDFs.

  • Unbiased scoring

    Custom embeddings + brand-name stripping cancel out LLM bias — so the score reflects your brand, not the model's preferences.

  • Fix-it suggestions

    Each weak dimension comes with concrete suggestions for what to change to lift the score.

How it works - From asset to alignment score in 3 steps

  1. 1

    Set up your brand

    Define your brand foundation — values, mission, ICP, voice. Or import it from an existing Branding 5 report.

  2. 2

    Upload an asset

    Drop an image, PDF, ad copy or screenshot. Our embedding model scores it against your brand.

  3. 3

    Get your score & fixes

    See a 0–100 score per dimension plus suggestions for what to tweak to land back on-brand.

Why it's free - Why we give this away

Brand Check is part of the Branding 5 platform behind 2,000+ brands. The free tier lets you run real checks so you can see the model in action — we're betting you'll come back when you need higher volumes and team workflows.

  • No credit card

    Sign up with an email and start scoring assets immediately.

  • Real model, not LLM vibes

    Powered by our own vector-embedding model trained on peer-reviewed brand-alignment research.

  • Shareable with your team

    Send a brand-check link to designers, agencies or freelancers so feedback is objective — not opinion.

FAQ - Free Brand Check — FAQs

Quick answers about the free tool.

Run your free brand check now