Marketing Terms & Frameworks - Marketing Glossary

A/B testing is a method of comparing two versions of a marketing asset to see which performs better. It enables data-driven decisions to optimize campaigns and increase revenue.

Discover Account-Based Marketing (ABM), a strategic B2B approach where sales and marketing unite to target high-value accounts for increased ROI and revenue.

Account-Based Marketing (ABM) is a B2B strategy that concentrates sales and marketing resources on a specific set of high-value target accounts.

Analytics is the process of discovering, interpreting, and communicating meaningful patterns in data. It helps businesses optimize performance, drive strategy, and increase revenue.

An API (Application Programming Interface) is a set of rules that allows different software applications to communicate and share data, enabling seamless integration and automation.

An Application Service Provider (ASP) hosts and manages software applications, delivering them to customers over a network, typically the internet, on a subscription basis.

B2B (Business to Business) refers to commercial transactions, relationships, and marketing efforts between two or more companies, rather than between a company and an individual consumer.

B2C (Business to Consumer) is a business model where companies sell products or services directly to individual consumers for personal use, driven by emotion and brand.

BANT is a sales qualification framework used to identify and qualify leads based on Budget, Authority, Need, and Timeline. Learn how to use it to focus sales efforts.

A benefit is the positive outcome or value a customer gains from a product. Learn the crucial difference between features and benefits to create powerful marketing.