Generate Complete Brand Guidelines in Minutes
Stop paying agencies $10K for a 47-page PDF nobody reads. Branding5's brand guidelines generator builds your full brand book, from positioning to archetype, voice, print-ready colours, typography with reasoning, ICPs, SWOT, competitor analysis and marketing copy, all from a single URL. Exports as a polished PDF, an interactive web report, and a brand-guidelines.md for AI agents.
used by 4032+ founders, marketers and agencies
What's inside - Everything a Real Brand Guidelines Document Should Contain
Most 'brand guidelines templates' stop at colours and a logo lockup. Branding5 generates the full system (strategy, identity, market intelligence and activation) so designers, copywriters, marketers and AI tools all stay on-brand.
Brand Foundation
The strategic layer most templates skip.
Positioning Statement
Who you serve, the category you compete in, and why customers should pick you.
Brand Archetype
One of 12 archetypes with definition, key traits, core strategies, potential drawbacks and example peer brands to study.
Mission, Vision, USP & Values
The internal compass: brand promise, personality, mission, vision, USP and core values.
Brand Narrative
What you do, how you do it and why: the story arc behind every campaign.
Voice & Visual Identity
How your brand sounds and looks. Print-shop ready, not just web.
Voice, Tone & Personality
Tonal direction, brand promise and personality attributes with do/don't framing.
Print-Ready Colour System
Full palette in HEX, CMYK, HSL and PMS Coated/Uncoated codes, plus hover variants for digital.
Typography with Reasoning
Primary and secondary fonts with weights, usage rules and the strategic reasoning behind each choice.
Marketing Copy
Headlines, CTAs and structured landing page copy, ready to ship.
Market & Activation
Who you're for, who you're up against, and how to reach them. Included in every report.
Ideal Customer Profile(s)
Named personas with demographics, psychographics, pain points, goals and preferred channels.
SWOT & Competitor Analysis
Your SWOT plus per-competitor SWOTs and a differentiation map, not just one brand's view.
Content & Campaign Strategy
Hero/Hub/Hygiene content recommendations and full-funnel AIDA campaign ideas mapped to your ICP.
Landing Page & SEO Audit
PDF report includes Landing Page Analysis, keyword opportunities and Lighthouse Core Web Vitals (desktop and mobile).
Generate your brand guidelines
Drop your URL. We'll have a draft ready before your next coffee.
Every format you need - PDF, Web, Markdown: One Source, Three Outputs
Most brand guidelines tools lock you into one format. Branding5 exports the same brand book three ways so every team gets the version they actually use.
- Brand Guidelines PDF. Polished, presentation-ready PDF with white-label support, perfect for client decks and internal handovers.
- Interactive Web Report. Searchable, shareable, always-current. Send a link, not a 47-page attachment.
- brand-guidelines.md. Plain-text Markdown your AI tools (Cursor, Claude, v0, Stitch) read natively. Drop it in your repo.
- Editable & Re-generatable. Brand evolves? Tweak inputs and regenerate. No layout work, no Figma file to maintain.
Agency level quality without the agency
Traditional agencies
$50,000
Branding 5
Get a comprehensive brand strategy in 30 minutes
Agency level quality, without the agency
Choose the plan that best fits your needs
Complete Brand & Marketing Package
One-time purchase to strategically position a single brand in the market. Everything you need to build a strong brand foundation.
Multi-Brand Agency Plan
Designed for marketers, agencies, and big companies managing up to 20 new brands per month. Continuous access to brand positioning tools with white-label capabilities for client work.
Reviews - Loved by founders, marketers and agencies
See what teams say after generating their brand guidelines with Branding5.
“I have to say this was one of the absolute best purchases I've ever made for my company. It's going to be a game-changer for how I'll be able to serve my clients. Thank you so much for creating such an incredible tool. ”
Sequoia Houston, MBA
“I've created several brands and absolutely love this product. Probably have saved 100s of hours of work. Can wholeheartedly recommend this!”
Dan Mindru - Shipixen
“This is an incredible tool for brand positioning. The AI-generated insights are spot-on and have helped me refine my brand strategy significantly. Highly recommended for anyone looking to establish a strong brand presence.”
Puntrog
Brand guidelines are one output. Branding5 builds the whole brand system.
Every Branding5 report includes positioning, archetype with peer brand examples, ICPs, SWOT, per-competitor SWOTs, marketing copy, content strategy, AIDA campaigns and a landing page + Lighthouse audit, alongside your brand-guidelines.md. One generation, one source of truth, every artefact in sync.
Brand Positioning
Positioning statement, archetype with peer brand examples, brand narrative, mission, vision, USP and values: the strategic spine your guidelines are built on.
ExploreCompetitor Analysis
Per-competitor SWOTs, competitive landscape summary, differentiation notes and actionable insights, not just your own SWOT.
ExploreMarketing Strategy
Marketing copy (headlines, CTAs, landing page copy), Hero/Hub/Hygiene content strategy and full-funnel AIDA campaign ideas.
ExploreIdeal Customer Profile
Named personas with demographics, psychographics, pain points, goals and preferred communication channels.
ExploreLanding Page & SEO Audit
Landing page UX assessment, keyword analysis and Lighthouse Core Web Vitals audit (desktop and mobile), included in the PDF report.
ExploreFree Brand Check
Upload any image, copy or PDF and get a 0–100 brand-alignment score across 7 dimensions, in seconds.
ExploreAll of this ships in every Branding5 report, not as an add-on, not as a separate product. Your brand-guidelines.md is the team-facing summary; the full PDF report adds executive summary, competitor SWOTs, landing page analysis and Lighthouse Core Web Vitals.
Going deeper
More on building brand guidelines that designers, marketers and AI tools all actually use.
Brand guidelines by industry
Practical guides for startups, SaaS, agencies, ecommerce, small business and nonprofits, each written for the surfaces that actually matter for that industry.
Brand guidelines for AI tools
How a brand-guidelines.md feeds Cursor, Claude, v0 and Stitch so AI output is on-brand from the first prompt.
What is brand-guidelines.md?
The full guide to Google's design-md format and why every modern brand should ship one.
Brand Positioning Software
The strategic layer beneath your brand guidelines: positioning, archetype, narrative.
FAQ - Brand guidelines generator FAQ
Everything founders, marketers and agencies ask before they generate their first brand book with Branding5.