AI Brand Guidelines Your AI Tools Can Actually Read
Branding5 generates your complete AI brand guidelines as a brand-guidelines.md, with YAML front matter exposing your archetype, colours, fonts and voice as machine-readable tokens, plus full Markdown sections covering positioning, ICPs, SWOT, marketing copy and explicit agent instructions. Cursor, Claude, v0, Stitch and Copilot read it on the first try.
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What a Branding5-Generated brand-guidelines.md Looks Like
This is the real file format. YAML front matter at the top exposes machine-readable tokens (archetype, voice, colours, fonts) for AI agents; Markdown sections below give humans and LLMs the rationale they need to make on-brand decisions. Drop it in as DESIGN.md or brand-guidelines.md. Cursor, Claude Code, Windsurf and v0 pick it up automatically.
---
name: "Oscar Stories"
website: "https://www.oscarstories.com"
description: "Personalized AI-generated bedtime tales that make your
child the hero of magical, educational adventures."
archetype: "The Jester"
positioning_statement: "For parents who want to transform bedtime into a
joyful adventure, Oscar Stories uses smart AI to craft personalized
tales where your child is the star."
voice:
tone: "Friendly, imaginative, and encouraging."
personality: "Playful, imaginative, nurturing, innovative, trustworthy."
values:
- "Joyful Connection"
- "Trustworthy Innovation"
- "Nurturing Education"
typography:
primary_font: "Nunito Sans"
secondary_font: "Lora"
source: "Branding5"
---
# Oscar Stories — Brand Guidelines
> Drop this file into your project root and reference it from your AI
> agent (Cursor, Claude Code, Copilot, ChatGPT, Gemini, v0, Lovable, …)
> so generated copy, UI and assets stay on-brand.
## Brand Narrative
**Positioning Statement**
For parents who want to transform bedtime into a joyful adventure,
Oscar Stories uses smart AI to craft personalized tales where your
child is the star.
## Brand Archetype: The Jester
Brands that bring joy, fun and lightness. We infuse stories with humour,
unexpected twists and a playful spirit.
**Example peer brands:** Ben & Jerry's, M&M's, Old Spice.
## Visual Identity
### Colours — Primary: Midnight Plum
- **Light** #5e219c · CMYK 40, 79, 0, 39 · PMS 267 C / 267 U · Hover #782AC6
- **Dark** #593979 · CMYK 26, 53, 0, 53 · Hover #73499C
- **Darker** #332145 · CMYK 26, 52, 0, 73 · PMS 433 C / 433 U
- **Base** #2F1E40 · CMYK 27, 53, 0, 75 · PMS 433 C / 433 U
### Typography
**Primary:** Nunito Sans (weights 600, 700, 800)
_Reasoning:_ Clean, friendly and modern. Slightly rounded terminals
feel warm and inviting — matches the comforting nature of bedtime.
_Usage:_ Headings, sub-headings, CTAs, navigation.
**Secondary:** Lora (weights 400, 500, 600)
_Reasoning:_ Elegant serif, classic yet contemporary. Evokes
traditional storytelling, optimised for longer-form readability.
_Usage:_ Body text, story content, paragraphs.
## Ideal Customer Profile — The Mindful Modern Parent
Intentional, tech-savvy, 30–45, household income $75K+. Values strong
family bonds, quality education, fostering creativity, safety in
digital environments. Pain points: running out of new bedtime
stories, screen-time guilt, too tired to be creative.
## Agent instructions
When generating content for this brand:
1. Match the **voice and personality** above.
2. Use only the **colours and fonts** in the front matter.
3. Frame messaging around the **positioning statement and USP**.
4. Speak to the **ICP**; reference their pain points and goals.
5. Stay consistent with the **archetype** (The Jester).
YAML front matter → brand narrative → archetype → visual identity (HEX/CMYK/PMS) → ICPs → agent instructions. Full files include SWOT, marketing copy, content strategy and campaign ideas.
Real Branding5 output for oscarstories.com, abridged. Full files run 200–400 lines and include SWOT, ICPs, marketing copy, content strategy and campaign ideas.
What's inside - The AI-Readable Brand Book
Branding5 generates your brand-guidelines.md across four layers (strategy, identity, market and activation), each structured so an LLM can parse it as easily as a human can read it.
Strategy Layer
The strategic spine. What the AI needs to know before it writes a single line of copy.
Positioning Statement
Audience, category and differentiator in one paragraph an LLM can quote back accurately.
Brand Archetype
One of 12 archetypes with definition, key traits, core strategies and, uniquely, example peer brands the AI can study.
Brand Narrative
What/how/why we do it: the story arc weaved into every landing page, email and ad.
Brand Identity
Mission, vision, USP, values, brand promise and personality, all in plain Markdown.
Voice & Visual Layer
How your brand sounds and looks, with the strategic reasoning AI agents need to apply it consistently.
Voice, Tone & Personality
Three to five tonal attributes with do/don't framing the model can pattern-match against.
Print-Ready Colour System
HEX, CMYK, HSL and PMS Coated/Uncoated codes, plus hover variants. Print-shop ready, not just web.
Typography with Reasoning
Primary and secondary fonts with weights, usage rules and the reasoning behind each choice.
Market & Audience Layer
Who you're for and where you stand: the context AI agents need to write copy that lands.
Ideal Customer Profile(s)
Named personas with demographics, psychographics, pain points, goals and preferred channels.
SWOT Analysis
Strengths, weaknesses, opportunities and threats, grounded in your real positioning, not generic.
Competitor Analysis
Per-competitor SWOTs and a differentiation map, included in the PDF report alongside your brand-guidelines.md.
Activation Layer
Ready-to-ship copy and campaign ideas the AI can quote, remix and execute on.
Marketing Copy
Headlines, CTAs and structured landing page copy.
Content Strategy
Hero, Hub and Hygiene content recommendations with channels and objectives for each.
AIDA Campaign Ideas
Awareness, Interest, Desire and Action campaigns mapped to your ICP and archetype.
Agent Instructions
An explicit prompt block at the bottom of the file telling AI agents how to use it. Built-in.
Generate your brand-guidelines.md
Drop your URL. Your file is ready in minutes.
Compatible with - One File. Every AI Tool.
design-md / brand-guidelines.md is supported by the AI design and coding tools your team already uses. Generate once, drop into any prompt or repo.
- Cursor & Windsurf. AI code editors auto-load DESIGN.md from your repo root.
- Claude & Claude Code. Paste into context or commit as CLAUDE.md / DESIGN.md for instant on-brand output.
- v0 by Vercel. Drop the file into your v0 project and every component generation respects your tokens.
- Stitch by Google. Native design-md support. Stitch was built around exactly this format.
- GitHub Copilot. Add to your repo so Copilot completions inherit your colours, type and voice.
- Lovable & Bolt. Paste your brand-guidelines.md into the system prompt for instantly on-brand apps.
Agency level quality, without the agency
Choose the plan that best fits your needs
Complete Brand & Marketing Package
One-time purchase to strategically position a single brand in the market. Everything you need to build a strong brand foundation.
Multi-Brand Agency Plan
Designed for marketers, agencies, and big companies managing up to 20 new brands per month. Continuous access to brand positioning tools with white-label capabilities for client work.
Reviews - Loved by AI-native teams
See what teams say after shipping their brand-guidelines.md.
“I've created several brands and absolutely love this product. Probably have saved 100s of hours of work. Can wholeheartedly recommend this!”
Dan Mindru - Shipixen
“You have created something very nice here 💪”
Philipp Keller - backl.io
“The bonus of exploring Branding 5 and playing with it for building your brand strategy is not in the strategy itself, but learning the structured approach to branding and reassessing your brand from the new perspectives.”
Dmytro Krasun - ScreenshotOne
Brand guidelines are one output. Branding5 builds the whole brand system.
Every Branding5 report includes positioning, archetype with peer brand examples, ICPs, SWOT, per-competitor SWOTs, marketing copy, content strategy, AIDA campaigns and a landing page + Lighthouse audit, alongside your brand-guidelines.md. One generation, one source of truth, every artefact in sync.
Brand Positioning
Positioning statement, archetype with peer brand examples, brand narrative, mission, vision, USP and values: the strategic spine your guidelines are built on.
ExploreCompetitor Analysis
Per-competitor SWOTs, competitive landscape summary, differentiation notes and actionable insights, not just your own SWOT.
ExploreMarketing Strategy
Marketing copy (headlines, CTAs, landing page copy), Hero/Hub/Hygiene content strategy and full-funnel AIDA campaign ideas.
ExploreIdeal Customer Profile
Named personas with demographics, psychographics, pain points, goals and preferred communication channels.
ExploreLanding Page & SEO Audit
Landing page UX assessment, keyword analysis and Lighthouse Core Web Vitals audit (desktop and mobile), included in the PDF report.
ExploreFree Brand Check
Upload any image, copy or PDF and get a 0–100 brand-alignment score across 7 dimensions, in seconds.
ExploreAll of this ships in every Branding5 report, not as an add-on, not as a separate product. Your brand-guidelines.md is the team-facing summary; the full PDF report adds executive summary, competitor SWOTs, landing page analysis and Lighthouse Core Web Vitals.
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