AI-varumärkesriktlinjer dina AI-verktyg faktiskt kan läsa

---
name: "Oscar Stories"
website: "https://www.oscarstories.com"
description: "Personalized AI-generated bedtime tales that make your
  child the hero of magical, educational adventures."
archetype: "The Jester"
positioning_statement: "For parents who want to transform bedtime into a
  joyful adventure, Oscar Stories uses smart AI to craft personalized
  tales where your child is the star."
voice:
  tone: "Friendly, imaginative, and encouraging."
  personality: "Playful, imaginative, nurturing, innovative, trustworthy."
values:
  - "Joyful Connection"
  - "Trustworthy Innovation"
  - "Nurturing Education"
typography:
  primary_font: "Nunito Sans"
  secondary_font: "Lora"
source: "Branding5"
---

# Oscar Stories — Brand Guidelines

> Drop this file into your project root and reference it from your AI
> agent (Cursor, Claude Code, Copilot, ChatGPT, Gemini, v0, Lovable, …)
> so generated copy, UI and assets stay on-brand.

## Brand Narrative

**Positioning Statement**
For parents who want to transform bedtime into a joyful adventure,
Oscar Stories uses smart AI to craft personalized tales where your
child is the star.

## Brand Archetype: The Jester

Brands that bring joy, fun and lightness. We infuse stories with humour,
unexpected twists and a playful spirit.

**Example peer brands:** Ben & Jerry's, M&M's, Old Spice.

## Visual Identity

### Colours — Primary: Midnight Plum

- **Light**   #5e219c · CMYK 40, 79, 0, 39 · PMS 267 C / 267 U · Hover #782AC6
- **Dark**    #593979 · CMYK 26, 53, 0, 53 · Hover #73499C
- **Darker**  #332145 · CMYK 26, 52, 0, 73 · PMS 433 C / 433 U
- **Base**    #2F1E40 · CMYK 27, 53, 0, 75 · PMS 433 C / 433 U

### Typography

**Primary:** Nunito Sans (weights 600, 700, 800)
_Reasoning:_ Clean, friendly and modern. Slightly rounded terminals
feel warm and inviting — matches the comforting nature of bedtime.
_Usage:_ Headings, sub-headings, CTAs, navigation.

**Secondary:** Lora (weights 400, 500, 600)
_Reasoning:_ Elegant serif, classic yet contemporary. Evokes
traditional storytelling, optimised for longer-form readability.
_Usage:_ Body text, story content, paragraphs.

## Ideal Customer Profile — The Mindful Modern Parent

Intentional, tech-savvy, 30–45, household income $75K+. Values strong
family bonds, quality education, fostering creativity, safety in
digital environments. Pain points: running out of new bedtime
stories, screen-time guilt, too tired to be creative.

## Agent instructions

When generating content for this brand:

1. Match the **voice and personality** above.
2. Use only the **colours and fonts** in the front matter.
3. Frame messaging around the **positioning statement and USP**.
4. Speak to the **ICP**; reference their pain points and goals.
5. Stay consistent with the **archetype** (The Jester).